EITR Campaign

EITR News

Bracebridge Secondary School Raises Awareness Of The Elephant In The Room

June 16th, 2017|0 Comments

I am very happy to announce that the Bracebridge Secondary School of Trillium Lakelands District School Board has partnered with us on our Elephant in the Room Anti-Stigma Campaign, raising awareness about mental health at [...]

Seneca College Students Help Support Elephant In The Room Anti-Stigma Campaign

June 16th, 2017|0 Comments

June 16, 2017 Mood Disorders Society of Canada is proud to recognize 4 students from the Seneca College of Applied Arts and Technology - Social Service Worker Program who raised funds in support of our [...]

Waterloo Catholic District School Board awarded James Pickell Mental Health Achievement Recognition Award.

May 26th, 2017|0 Comments

The Mood Disorders Society of Canada is proud to announce the Waterloo Catholic District School Board (WCDSB) as the 2017 recipient of the Jordan James Pickell Mental Health Achievement Recognition Award. This award is presented [...]

Posters for Download

Letter (8.5"x11")
Workplace | Classroom

Ledger (11"x17")
Workplace | Classroom

Poster (17"x23")
Workplace | Classroom

Additional Resources

Brochure (PDF)
Webpage of resources (link

MDSC Mental Health Awards

Outstanding contribution to mental health education and anti-stigma activities

Anti-Stigma Events

Free Your Spirit (June 4, 2011)

About the Campaign

Elephant in the Room is a national anti-stigma campaign designed to address the stigma associated with mental Illness.

When you display your blue elephant, you show that you care about the wellness of others and demonstrate that this is a safe place to talk about mental illness, without fear of being viewed differently.

When you see our little blue elephant, you know it's a safe place to speak about any mental health issues you or your family may be having. You will be treated with respect and dignity and you will find the support and understanding from a friend who cares.

Follow us on Twitter: @MDSC_Elephant 

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The Anti-Stigma Posters

The Anti-Stigma Posters MDSC strives to assist organizations in raising awareness and reducing stigma. One of the best methods of reducing stigma is by displaying posters that provide key activities that we can all do to promote healthier environments.

Download and print these posters for display. These are all free of charge and we encourage you to use them.

We can also develop larger posters for your business, school or for any other requirement you may have. We can add your logo to the file and email you the posters for printing. Please contact us directly for this service.

Elephant In The Room Campaign in Research

The Elephant in the Room campaign has been studied and the results show it is one of the best anti-stigma campaigns internationally. Read more here;

Taking Action

Stigma can seem invisible but its effects are not. People with mental illness say that stigma can be worse than the illness itself.  Taking action against stigma begins with you and your own recovery.  The small blue elephant is a powerful symbol.  People place it on their desk at work or carry it in their car.  They put it anywhere they want to signal a stigma free zone where you can talk about mental illness.

Campaign Participants

Learn more about the organizations that have launched Elephant in the Room Anti-Stigma Campaigns at their organizations. More...

Schools and Boards:

  • Bishop's University
  • Bracebridge Secondary School
  • Brock University
  • Brock University – OSSTF
  • Catholic District School Board of Eastern Ontario (50 schools)
  • Conseil scolaire catholique du Nouvel-Ontario
  • Conseil scolaire public Grand Nord de l'Ontario (CSPGNO)
  • Dalhousie University
  • Hillfield Strathallen College
  • Keyano College 
  • King's University
  • Lakefield College
  • McMaster University (COPE)
  • Memorial University
  • Mount Allison University
  • Queen's University
  • Rainbow Schools
  • Red River College
  • Rocky Lake Junior High School
  • Seneca College
  • Sisler Highschool
  • Stephen Lewis Secondary School
  • St Francis Xavier University Student`s Union
  • St Lawrence College
  • Trent Central Student Association at Trent University
  • University of Alberta
  • University of Lethbridge
  • University of Moncton
  • University of New Brunswick
  • University of Ontario Institute of Technology
  • Vineland Pubic School
  • Waterloo Catholic District School Board
  • Western University

Organizations and Corporations:

  • ATB Financial
  • Bristol-Myers Squibb Canada
  • National Arts Centre
  • Central Saanich Police -Education Department
  • Covenant Health
  • Discovery Ranch
  • Edge Imaging
  • Gamma-Dynacare
  • Grand River Hospital
  • Indigenous and Northern Affairs Canada
  • InTouch Mobile Canada
  • Ipsos Canada
  • KPMG
  • Lutherwood
  • McNeil Consumer Healthcare
  • Mental Health Support Network South East Ontario
  • Ministry of the Attorney General
  • Northern Ontario Suicide Prevention Network
  • Ontario Hospital Association
  • Office of the Independent Police Review Director
  • Pan Am Games - Integrated Security Group
  • Peterborough County – City Health Unit
  • Praxis Care (1,500 sites in Ireland and the U.K)
  • Regional Municipality of Durham
  • Saugeen First Nation
  • Save our Minds
  • Stewart McKelvey
  • Sudbury District Health Unit
  • Support Works Calgary
  • Timiskaming Mental Health Unit
  • Toronto Police Service (TPS)
  • United County of Leeds and Grenville
  • United Steelworkers Sudbury
  • United Way Oakville
  • Veterans Affairs Canada
  • Wellpoint
  • Wilkens Health & Safety Solutions

Thank you for helping to raise awareness and educate others to reduce stigma.