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About the Campaign

Elephant In The Room is a national anti-stigma campaign designed to eliminate the stigma associated with mental Illness.

When you display your blue elephant, you show that you care about the wellness of others and demonstrate that this is a safe place to talk about mental illness, without fear of being viewed differently.

When you see our little blue elephant, you know it’s a safe place to speak about any mental health issues you or your family may be having. You will be treated with respect and dignity, and you will find the support and understanding from a friend who cares.

Follow us on Twitter: @MDSC_Elephant

Taking Action

Stigma can seem invisible but its effects are not. People with mental illness say that stigma can be worse than the illness itself. Taking action against stigma begins with you and your own recovery. The small blue elephant is a powerful symbol. People place it on their desk at work or carry it in their car. They put it anywhere they want to signal a stigma-free zone where you can talk about mental illness.

Get your own Anti-Stigma Elephant

Featured Partners

Featured School and Board Partners


Featured Organizations and Corporations

  • ATB Financial
  • Bristol-Myers Squibb Canada
  • National Arts Centre
  • Central Saanich Police -Education Department
  • Covenant Health
  • Dawn Braid Skating
  • Discovery Ranch
  • Edge Imaging
  • Fibromyalgia London Group
  • Gamma-Dynacare
  • Grand River Hospital
  • Indigenous and Northern Affairs Canada
  • InTouch Mobile Canada
  • Ipsos Canada
  • KPMG
  • Lutherwood
  • McNeil Consumer Healthcare
  • Mental Health Support Network South East Ontario
  • Ministry of the Attorney General
  • Northern Ontario Suicide Prevention Network
  • Ontario Hospital Association
  • Office of the Independent Police Review Director
  • Pan Am Games – Integrated Security Group
  • Peterborough County-City Health Unit
  • Praxis Care (1,500 sites in Ireland and the U.K.)
  • Regional Municipality of Durham
  • Saskatoon Mental Health Committee
  • Salvation Army in Toronto
  • Saugeen First Nation
  • Save our Minds
  • St. Joseph’s Health Centre
  • Stewart McKelvey
  • Sudbury District Health Unit
  • Support Works Calgary
  • Timiskaming Mental Health Unit
  • Toronto Police Service (TPS)
  • United County of Leeds and Grenville
  • United Steelworkers Sudbury
  • United Way Oakville
  • Veterans Affairs Canada
  • Wellpoint
  • Wilkens Health & Safety Solutions

Thank you for helping to raise awareness and educating others to reduce stigma.